Don’t do objectives SMART. Do them Concrete first.

You’re in London in a conference assisting to a lot of talking about spreadsheets online. Everyone agrees that they suck in user experience. You’re feeling the agreement from audience that Excel is the standard in that matter.  (You can argue against this, but it’s not the point here!).

You have one team available to start working right now on this great new idea you have about spreadsheets online. You decided to take the risk and tweet  your team:

Our project is to build the next generation Online spreadsheet, that runs everywhere, every time and offers the ultimate user experience.

Wow. What a project.

“But what does it mean?” – your team tweet you back a minute later. Maybe they hit some analysis paralysis state and are wondering “wtf ultimate user experience is??”